Why Supplier Reputation is Very Important in an Online Shop?
Just like in any other types of business, good reputation is very crucial. A reputation can make or break a company. It is the public image of the company that the customers perceive about the company. A good company reputation is hard to earn and may take several years to establish but can easily be destroyed in a matter of days or even just a few hours. This is especially true now that the spread of information can go viral online with a few clicks and shares. As a result, a large chunk of the customer base can be irretrievably lost.
A good reputation can be managed and maintained through several marketing techniques such as astroturfing but the primary factor that creates good reputation for a company like an online party supplies in Australia is the quality of the products or services that are being offered.
When it comes to online shops like online party supplies stores, the reputation of the supplier is very crucial since customers cannot physically examine the products that they are buying before the products are delivered. Online stores might have made it convenient, efficient and cost-effective to shop but there are also several downsides like being unable to physically assess the product before you buy it and having overwhelming number of options.
The first drawback of online shopping is typically solved by online companies through their return policies. Customers are allowed to return products for whatever reason within a certain period of time, usually 30 days. Customers may refund the payments they made less the shipping cost. However, this is only applicable if the item is undamaged or if there is damage, it has to be factory defect. Many online companies, however, also require complete and unopened packages. Return policies and other customer perks contribute to the overall reputation of an online shop.
Online shops are retail suppliers that sell to customers. Their reputations are built on customers who are satisfied by the products or services that they are selling. Oftentimes customer satisfaction is expressed through comments on the website’s customer feedback page and the number of returning customers. These data, however, are typically only available to the website administrator and, in some cases, to the registered customers who can view additional information through their online dashboards. The general public has to look elsewhere to assess the reputation of online stores. Some product review websites, social media forums, fan pages and word-of-mouth can shed light on the reputation of an online shop.
On the other hand, online shops also have their suppliers. Typically, their suppliers are larger wholesale distributors and manufacturers. Online shops that have reputation of having direct contact with manufacturers generally can offer products at more competitive prices. This is possible because the middle dealer is eliminated and the profit margin per unit item is minimal. You can also save money if there is a nearby physical branch or warehouse of the online shop. For instance, you should for a Sydney party shop if you are living in Sydney or look for party shops in Brisbane if you are in Brisbane. In some cases, the shipping fee may either be discounted or not anymore charged.
If the supplier has a good reputation based on credible grassroot opinion of its customers, you can also have greater confidence on the quality of the products and services that are offered by the said company. Although individual preferences vary and there are many levels of customer satisfactions, an online shop or supplier that has good reputation will do its best to maintain its top performance and will not do anything that will damage its public image. This means that a company that has a good reputation will always make itself accountable to its customers even it is just offers party things.